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We cut the confusion where it comes to performance nutrition, our recommendations are backed by science, but coached with compassion. We approach each athlete as the individual they are, helping them optimize their nutrition in the context of their goals, training, life.
We cut through the noise, allowing our clients to break free from restrictive dieting cycles, improve their relationship with food, overcome personal challenges, and reach their full potential.
Hi, I’m Pia
Owner, coach, athlete here at Fiercely Fueled.
I, like so many of my clients, struggled with nutrition most of my life. I understand how frustrating it is to want to improve your health, to fuel your training but not knowing where to start or who to turn to. There is so much conflicting information, much of what is published is difficult to put into practice, or it’s nutrition advice aimed at bodybuilders.
Fiercely Fueled was founded by Dr Kristin Lander over a decade ago working with strength and weight class athletes to optimize their nutrition and stay healthy. Having been a long time client, and then coach, I had the opportunity to take over the company in 2023.
Fiercely Fueled is growing rapidly, and we’ve had the opportunity to coach athletes of all ages and abilities in multiple disciplines including powerlifting, weightlifting, strongman, boxing, golf, ice-skating, gravel-racing, rugby, karate. It’s profound how a few changes can make a significant impact.
It can be really hard to apply even the best advice to your exact situation. This is why people “fail” at nutrition so often, they haven’t figured out how to make it fit for them. You think you need to work harder, or wait until the “perfect time” to make changes, but “perfect” never comes, and neither does change. Most people don’t know how to plan a day of eating that meets their goals without spending way too much time thinking about it so after a while of working on it they end up giving up and never reaching their true potential – and I don’t want that to be you.
I’d love you to join our team of fierce athletes – as being fierce is a way of life.
We act in the best interest of the client – always
We walk the talk, we aren’t always perfect, but we show up and try
If you want to work with us, we want to work with you (no matter your goals, experience
or strength level)
We do not prey on client insecurities / vulnerabilities to close a dea
Our recommendations are backed by science
Our mission is to be the voice we never had when trying to lose weight and improve our performance. We want our athletes to have an expert on their team who makes them feel heard, where they are able to learn about nutrition and the link to their performance / body goals. Our athletes feel empowered through the coaching process to make nutrition and recovery decisions that 100% align to their “why”.
Our Vision is to become recognized as the industry leader in nutrition coaching for athletes across the globe. We want to grow our team across North America, Europe, Asia and Australasia. Our growth will happen at a pace where we don’t compromise on the quality of our coaching and the individual support offered to our athletes.
Got Questions? Got ideas?
We’d love to hear from you – contact us below