Fluss Visual Identity

The Fluss project involved strengthening the brand around an existing product, route to market, and logo. The business needed a clear design system and messaging to better support its sales efforts across multiple touchpoints.

Working closely with the team,
I defined how the brand should be expressed visually and verbally, focusing on clarity, consistency and usability across customer-facing materials. I developed a flexible design system built around typography, imagery and layout, ensuring the brand could be applied consistently across a wide range of outputs.

This system was rolled out across sales collateral including product brochures, signage, packaging, product photography and the website, creating a cohesive and recognisable brand presence.

The result is a more structured and consistent brand that supports sales activity and allows the business to communicate its product clearly across different channels.