RIO-CARB BRAND IDENTITY

Rio-Carb approached me to refresh their branding, which had become inconsistent over time due to multiple logo variations across products and platforms.

The challenge was to evolve the existing identity without losing recognisability, while creating a system that could be applied consistently across the business.

After consulting with the team, I refined the logo to improve clarity and legibility at smaller sizes, while simplifying its structure for more flexible use across different applications. Alongside this, I developed a comprehensive Visual Identity Kit, including updated logo variations, brand guidelines and templates for stationery and advertising, ensuring the brand could be applied consistently going forward.

The result is a more cohesive and controlled brand identity that improves consistency across touchpoints and provides the business with a clear, usable framework for future communication.