{"id":671,"date":"2023-04-11T11:02:10","date_gmt":"2023-04-11T11:02:10","guid":{"rendered":"https:\/\/enuff.ie\/?page_id=671"},"modified":"2026-07-07T11:16:02","modified_gmt":"2026-07-07T11:16:02","slug":"obc-better-butchery","status":"publish","type":"post","link":"https:\/\/fonseca.ie\/index.php\/2023\/04\/11\/obc-better-butchery\/","title":{"rendered":"OBC Group rebrand"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"671\" class=\"elementor elementor-671\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-520a8b74 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"520a8b74\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5178b35\" data-id=\"5178b35\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c945934 elementor-widget elementor-widget-image\" data-id=\"4c945934\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.enuff.ie\/wp-content\/uploads\/2023\/04\/OBC-logo.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49ce6477 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49ce6477\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c4111b\" data-id=\"3c4111b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53443363 elementor-widget elementor-widget-spacer\" data-id=\"53443363\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50bf896 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50bf896\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f4d434\" data-id=\"6f4d434\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6186088 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6186088\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OBC Group rebrand<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3441fa1 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3441fa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><style>\na {<br \/>    text-decoration: none;<br \/>    color: #464feb;<br \/>}<br \/>tr th, tr td {<br \/>    border: 1px solid #e6e6e6;<br \/>}<br \/>tr th {<br \/>    background-color: #f5f5f5;<br \/>}<br \/><\/style><\/p><div><p>OBC Group has been in business for over 30 years, originally specialising in chicken products. As the company expanded into groceries and full-service butchery, the existing brand no longer reflected the breadth or quality of the offering, creating a need for a clearer and more considered positioning.<\/p><p>Following consultation and stakeholder feedback, I developed a revised brand positioning, \u201cBetter Butchery,\u201d to elevate the perception of the business and align it with a more premium retail environment.<\/p><p>This was translated into a refreshed identity designed to work consistently across multiple touchpoints, including stores, advertising, point of sale, social media, vehicles and B2B communication. To support rollout, I created a comprehensive Visual Identity Kit with clear guidelines and updated packaging for house brand products, ensuring consistency and ease of application across the business.<\/p><p>The result is a more cohesive and confident brand presence that better reflects the quality of the offering and supports the business in higher-end retail environments.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-211d7c1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"211d7c1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:8,&quot;sizes&quot;:[]},&quot;background_motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;background_motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;background_motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9bb96c2\" data-id=\"9bb96c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f266601 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f266601\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b7e78a8\" data-id=\"4b7e78a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfbb9c9 elementor-widget elementor-widget-spacer\" data-id=\"cfbb9c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed14691 elementor-widget elementor-widget-image-carousel\" data-id=\"ed14691\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;pause_on_hover&quot;:&quot;no&quot;,&quot;autoplay_speed&quot;:3000,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"rtl\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.enuff.ie\/wp-content\/uploads\/2023\/04\/8a2d03bb-8009-4c77-9290-5faaac92f158_rw_1920.jpg\" alt=\"\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.enuff.ie\/wp-content\/uploads\/2023\/04\/9087fffe-4924-4e39-a64a-dbc2bb216709_rw_1920.jpg\" alt=\"\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.enuff.ie\/wp-content\/uploads\/2023\/04\/OBC-POS.png\" alt=\"\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76be4b91 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76be4b91\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ffb92a0\" data-id=\"7ffb92a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22a77b83 elementor-widget elementor-widget-spacer\" data-id=\"22a77b83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60e1eb2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60e1eb2d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b8e83a0\" data-id=\"3b8e83a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ba380e3 elementor-widget elementor-widget-gallery\" data-id=\"ba380e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:3,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:20,&quot;sizes&quot;:[]},&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/fonseca.ie\/wp-content\/uploads\/2026\/07\/OBC-ads.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ba380e3\" data-elementor-lightbox-title=\"OBC-ads\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDc3MCwidXJsIjoiaHR0cHM6XC9cL2ZvbnNlY2EuaWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC9PQkMtYWRzLnBuZyIsInNsaWRlc2hvdyI6ImJhMzgwZTMifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/fonseca.ie\/wp-content\/uploads\/2026\/07\/OBC-ads-300x300.png\" data-width=\"300\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/fonseca.ie\/wp-content\/uploads\/2026\/07\/OBC-PACKAGING.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ba380e3\" data-elementor-lightbox-title=\"OBC-PACKAGING\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDc3MSwidXJsIjoiaHR0cHM6XC9cL2ZvbnNlY2EuaWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC9PQkMtUEFDS0FHSU5HLnBuZyIsInNsaWRlc2hvdyI6ImJhMzgwZTMifQ%3D%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/fonseca.ie\/wp-content\/uploads\/2026\/07\/OBC-PACKAGING-300x300.png\" data-width=\"300\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/fonseca.ie\/wp-content\/uploads\/2026\/07\/OBC-VEHICLE.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"ba380e3\" data-elementor-lightbox-title=\"OBC-VEHICLE\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDc3MiwidXJsIjoiaHR0cHM6XC9cL2ZvbnNlY2EuaWVcL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjZcLzA3XC9PQkMtVkVISUNMRS5wbmciLCJzbGlkZXNob3ciOiJiYTM4MGUzIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/fonseca.ie\/wp-content\/uploads\/2026\/07\/OBC-VEHICLE-300x300.png\" data-width=\"300\" data-height=\"300\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-41a229fa e-flex e-con-boxed e-con e-parent\" data-id=\"41a229fa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43d69535 elementor-post-navigation-borders-yes elementor-widget elementor-widget-post-navigation\" data-id=\"43d69535\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation\" role=\"navigation\" aria-label=\"Post Navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-post-navigation__separator-wrapper\">\n\t\t\t\t\t<div class=\"elementor-post-navigation__separator\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/fonseca.ie\/index.php\/2023\/04\/25\/fluss\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Next<\/span><span class=\"post-navigation__next--title\">Fluss<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>OBC Group rebrand OBC Group has been in business for over 30 years, originally specialising in chicken products. As the company expanded into groceries and full-service butchery, the existing brand no longer reflected the breadth or quality of the offering, creating a need for a clearer and more considered positioning. Following consultation and stakeholder feedback, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[3,12,4],"class_list":["post-671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","tag-branding","tag-communications","tag-packaging"],"_links":{"self":[{"href":"https:\/\/fonseca.ie\/index.php\/wp-json\/wp\/v2\/posts\/671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fonseca.ie\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fonseca.ie\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fonseca.ie\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/fonseca.ie\/index.php\/wp-json\/wp\/v2\/comments?post=671"}],"version-history":[{"count":13,"href":"https:\/\/fonseca.ie\/index.php\/wp-json\/wp\/v2\/posts\/671\/revisions"}],"predecessor-version":[{"id":5049,"href":"https:\/\/fonseca.ie\/index.php\/wp-json\/wp\/v2\/posts\/671\/revisions\/5049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/fonseca.ie\/index.php\/wp-json\/wp\/v2\/media\/4758"}],"wp:attachment":[{"href":"https:\/\/fonseca.ie\/index.php\/wp-json\/wp\/v2\/media?parent=671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fonseca.ie\/index.php\/wp-json\/wp\/v2\/categories?post=671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fonseca.ie\/index.php\/wp-json\/wp\/v2\/tags?post=671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}