Hinrik has always been immersed in sports—whether it’s weightlifting, handball, running, CrossFit, skiing, or mountain biking, he’s done it all. His love for the outdoors is just as strong, with hiking, mountains, and glaciers being at the top of his list.

In 2017, Hinrik started powerlifting as a way to recover from running injuries, and it didn’t take long before he was hooked. Since then, he’s made a name for himself on the national and international stage, racking up multiple Icelandic national championships, setting national records, and even making it to the podium at the European Masters Championships. Beyond competing, he’s been deeply involved in the sport, serving as VP of the Icelandic Powerlifting Federation, refereeing, and coaching the Icelandic National Powerlifting Team at major events like the EPF European Championships and IPF World Championships.

In 2024, Hinrik made a bold move, leaving his corporate job at one of Iceland’s largest banks to dive into coaching full-time. Now, he’s all in—offering not just nutrition coaching, but also powerlifting-specific programming. He’s also becoming a sought-after game day coach, a familiar face at almost every international IPF meet.

Nutrition was a challenge in his training until he joined Fiercely Fueled in early 2022, a move that made a huge difference in his progress as an athlete. Hinrik is now a Working Against Gravity Certified Nutrition Coach and has completed Fiercely Fueled’s nutrition coaching course.