OBC Chicken and Meat has been in operation for over 30 years. In that time their communication and positioning had become inconsistent. After working with the company and getting to grips with their culture and we came up with the positioning tag line Better Butchery.

I was then tasked with putting together a CI guide to assist the internal team with their day-to-day design needs. this covers everything from signage and social media to vehicle and clothing branding.
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