OBC Fried Chicken is a fast food store and part of the OBC group.
Trying to establish the brand in a crowded market is no easy feat. We needed to differentiate ourselves from the already established big franchises. We did this with the concept of 'Tastes like home'. This isn't only a line... it means that the decor inside matched the area where the store is placed, and there are a few special things on the menu that are local favorites.
This project includes the logo, store design, menu designs, photography and packaging.
Trying to establish the brand in a crowded market is no easy feat. We needed to differentiate ourselves from the already established big franchises. We did this with the concept of 'Tastes like home'. This isn't only a line... it means that the decor inside matched the area where the store is placed, and there are a few special things on the menu that are local favorites.
This project includes the logo, store design, menu designs, photography and packaging.
Store Front
Store interior counter
Wallpaper themed to the surrounding area in Thembisa township.
Photography
Menu board
Food packaging